Know howfundable yourstartup is —before investorsdecide.

The iSTARTUP Score benchmarks your startup across management, momentum, business model, market and motivation — so you can see exactly what investors see and where to improve your funding readiness.

  • Built for early-stage founders
  • Backed by a proven framework
  • Get insights in minutes
iSTARTUP Score
Example

352/ 500

Strong foundation
Management68%Momentum72%Business Model60%Market70%Motivation55%

Score over time

Jan – Jun

JanFebMarAprMayJun

How it works

A structured assessment, not a questionnaire.

Every question offers a few concise descriptions instead of a vague 1–5 rating, so your answer is a data point you can stand behind — and you’ll see how it impacts your score in real time.

  1. 01

    Profile your startup

    Done

  2. 02

    02

    Answer tailored questions

    In progress

  3. 03

    03

    Get your score

    Up next

Momentum
Question 6 of 25
What is your current customer traction?

Score impact

+23 pts

This answer is worth 23 points out of 500.

Next

Framework

Five weighted dimensions.

Your total score of 500 is the weighted sum of five independent sections. Momentum carries the most weight, because evidence in the market is usually more convincing than a stack of slides.

68%72%60%70%55%352/ 500Strong foundation

Roadmap

A roadmap, not just a number.

Your results come with a personalised roadmap highlighting your strengths, key gaps and recommended actions so you know exactly what to focus on next.

Your score

352/ 500

Strong foundation

Recommended next steps

Up to +50 pts

  1. Name your first segment, the channel that reaches it, and what one customer costs to win. Investors fund a repeatable path to buyers, not a broad market.

    Could recover about 14 points in Market

Why it matters

A strong idea is not enough. Investors need proof of execution.

The iSTARTUP Score helps you turn your idea into a compelling, data-backed story with clear next steps.

  • 01

    Unlock non-dilutive capital

    A strong iSTARTUP Score can support readiness for grants, programs and innovation initiatives.

  • 02

    Streamlined PNPL onboarding

    Boost your readiness for accelerators, incubators and corporate partnerships.

  • 03

    A roadmap, not just a number

    Know where you stand and what to focus on next.

Ready to see where you stand?

Your iSTARTUP Score is a key part of the PNPL application. It takes about ten minutes, and your progress is saved as you go.

Calculate your score See how it works